Located in Westgate Shopping Centre, Nike Unite Westgate required a commercial AV solution that could support both the customer-facing retail environment and the internal communication needs of the store team.
Safe N Sound was engaged to deliver an integrated audio-visual solution across the retail floor, fitting rooms, and staff meeting spaces. The goal was to create a store environment that feels polished, easy to operate, and well supported by clear audio, professional displays, and seamless collaboration technology.
Learn more about the systems used in this project through our commercial AV and technology integration services.
Comprehensive Services Delivered
Safe N Sound provided a complete end-to-end solution including system design, installation, configuration, and handover.
Key components included:
- Commercial retail audio system design and installation
- Bose pendant speaker system across the store floor
- Dedicated fitting room audio installation
- Shure wireless microphone system for staff announcements
- Samsung professional signage displays
- LG curved monitors for office and training spaces
- Poly X52 video conferencing system with TC10 controller
- Meeting room display integration
- BSS network signal processing and zone volume control
- Central AV rack and amplification infrastructure
By integrating these systems into one coordinated platform, the store can deliver a stronger customer experience while giving staff more effective tools for communication and collaboration.
Tailored Technology for a Hospitality Venue
Nike Unite Westgate required technology that could support two different but equally important functions: the in-store retail experience and the day-to-day operation of the team behind it.
The brief included:
- clear, evenly distributed audio across the store floor
- dedicated sound coverage in changing rooms
- reliable staff announcement capability
- professional displays across retail and back-of-house spaces
- video conferencing technology for team communication and collaboration
- simple controls for everyday use
Every element was designed to align with how the store operates, ensuring the technology supports both the customer journey and staff workflow.
The result is a retail environment where sound, displays, and collaboration systems work together seamlessly.
Advanced Technology Integration
Multiple AV and communication systems work together to support both customer engagement and operational efficiency.
Retail Audio System
A Bose commercial audio system was installed to deliver clear, balanced sound across the retail floor.
This included:
- 13 pairs of Bose DM5P pendant speakers positioned throughout the store
- Bose DM5C 8-inch in-ceiling speakers in the fitting room area
This setup ensures high-quality audio for music, announcements, and in-store promotions while maintaining consistent coverage across the space.
Staff Announcement System
A Shure microphone system was installed to give staff a reliable and easy-to-use solution for store-wide announcements.
This included:
- Shure ULXD2 microphone system
- wideband antennas for strong signal performance
- charging dock and battery packs for uninterrupted use
This helps staff communicate clearly and confidently throughout the store.
Meeting Room & Collaboration Technology
Meeting and office spaces were fitted with integrated AV and conferencing systems to support internal communication and training.
This included:
- Samsung professional displays in 55-inch and 65-inch sizes
- Poly X52 all-in-one video bar
- TC10 touch controller
- Chief mount brackets for clean installation
- LG 34-inch curved monitors in office and training areas
This creates a more connected and professional collaboration environment for staff and partners across locations.
Signal Processing & Zone Control
The system was designed to remain easy to manage while supporting strong audio performance across different areas of the site.
This included:
- BSS network signal processor
- BSS zone volume control
- centralised AV infrastructure for cleaner operation
This gives staff simple day-to-day control while supporting consistent sound quality.
Central AV Rack & Infrastructure
A dedicated AV rack was installed to house the core system components.
This included:
- Bose PowerMatch PRO amplifier with Dante Link
- BSS processor
- single-zone volume control units
This centralised setup supports reliability, cleaner cable management, and future serviceability.s.
Project Process
Safe N Sound follows a structured delivery process to ensure reliability, usability, and long-term performance.
Discovery & Site Assessment
A detailed consultation and site review identified the store’s retail audio needs, staff communication requirements, and collaboration technology goals.
System Design
A tailored retail AV and collaboration solution was developed to support the store layout, team workflow, and brand environment.
Installation & Configuration
All speakers, displays, conferencing systems, and AV infrastructure were professionally installed and configured for reliable performance.
Testing & Handover
The system was tested across all areas, and staff were guided through key controls to ensure confident day-to-day use.
Ongoing Support
Safe N Sound continues to provide support and maintenance to ensure the system remains reliable and easy to manage.
Client Outcomes & Benefits
Enhanced In-Store Experience
Clear, evenly distributed audio helps create a more engaging retail environment for customers.
Stronger Team Communication
Wireless announcements and meeting room technology support better communication across store operations.
Improved Collaboration
Integrated video conferencing and display systems make training, meetings, and cross-location collaboration more effective.
Professional Visual Presentation
Samsung and LG displays support a cleaner, more polished retail and workplace environment.
Reliable Commercial AV Infrastructure
Centralised processing, amplification, and control ensure consistent day-to-day performance.
Technology That Complements the Space
Technology should support the retail environment, not dominate it.
At Nike Unite Westgate, carefully positioned speakers, clean display installations, and integrated meeting room technology ensure that both the customer-facing and back-of-house spaces remain functional, polished, and easy to operate.
Safe N Sound has over 15 years of experience delivering integrated AV, electrical, security, and smart technology solutions across commercial and residential environments throughout New Zealand.
Why Choose Safe N Sound?
Safe N Sound specialises in integrated technology solutions for commercial spaces and premium homes across New Zealand.
Clients choose Safe N Sound for:
- Tailored commercial AV solutions designed around how each space actually operates
- End-to-end service from design to installation and support
- High-quality equipment selected for performance and reliability
- Clean installations that support both function and presentation
- Integrated audio, display, and collaboration systems in one coordinated solution
- Local expertise with ongoing support and maintenance
Explore the full range of systems Safe N Sound installs on the Safe N Sound services page.
Conclusion
Nike Unite Westgate demonstrates how integrated retail AV and collaboration technology can support both the customer experience and internal team operations.
By combining in-store audio, staff announcement capability, premium displays, conferencing technology, and centralised AV infrastructure into one cohesive solution, Safe N Sound delivered a system that strengthens both engagement and usability across the site.
As more retail environments require stronger in-store experience and better-connected back-of-house technology, Safe N Sound continues to deliver practical, polished, and future-ready commercial AV solutions.
Related Projects
- Nike Unite Manawa Bay: Commercial AV and display integration for a high-traffic retail environment.
- Rothbury Insurance: Workplace AV and meeting room technology designed to support connected teams and day-to-day usability.
- Constellation Brands: Integrated office AV and multi-zone technology for a modern commercial workspace.
Frequently Asked Questions (FAQs)
Planning a Similar Project?
Many retail clients engage Safe N Sound during the planning or fitout stage of their project to ensure audio, display, and collaboration systems are integrated correctly from the beginning.
Early coordination helps avoid issues such as:
- uneven audio coverage across the retail floor
- meeting room technology that is difficult to use
- disconnected systems installed by multiple suppliers
- AV equipment that feels added on rather than designed into the space
Safe N Sound works with retailers, fitout teams, builders, and business owners to integrate commercial AV, displays, control, and collaboration systems into one coordinated solution.
If you are planning a retail fitout, store upgrade, or commercial AV project, our team can help design a technology solution that supports both the brand environment and the people using it.
