Belgotex Great North Road showroom with integrated video wall, event AV and control system

Project Details:

Location: Great North Road, Grey Lynn, Auckland, New Zealand
Project Type: Large-Scale Display & Event System Installation 

Located on Great North Road in Grey Lynn, the Belgotex showroom was designed to be more than a product display space. The goal was to create a multifunctional environment that could support visual storytelling, product presentations, launches, and client events within one polished commercial setting.

Safe N Sound was engaged to deliver an integrated showroom AV solution combining a large-scale video wall, professional audio, and intuitive control systems. The aim was to create a space that feels impressive, easy to operate, and ready to support both everyday showroom use and larger event activity.

Learn more about the systems used in this project through our commercial AV and technology integration services.

Belgotex Great North Road with integrated showroom video wall and AV system

Comprehensive Services Delivered

Safe N Sound provided a complete end-to-end solution including system design, installation, configuration, programming, and handover.

Key components included:

  • 3 × 3 commercial video wall installation
  • Nine 55-inch Vestel display screens
  • Chief retractable mounting brackets
  • Kramer video control system
  • Kramer video switcher and control processor
  • Touchscreen control interface
  • Netgear 16-port network switch
  • QSC speaker installation
  • Q-SYS network amplifier integration

By integrating these systems into one coordinated platform, the showroom can support both day-to-day product presentation and larger client-facing events with ease.

Tailored Technology for a Showroom & Event Space

Belgotex required technology that could support two important functions within one environment: high-impact product showcasing and smooth event hosting.

The brief included:

  • a visually striking display centrepiece
  • simple, staff-friendly control of content and systems
  • strong audio for presentations and events
  • reliable network connectivity for all connected devices
  • infrastructure that supports long-term maintenance and future growth

Every system was designed to align with how the showroom would be used, ensuring the technology supports the experience rather than distracting from it.

The result is a showroom environment where visual content, sound, and control systems work together seamlessly.

Advanced Technology Integration

Multiple AV, display, and control systems work together to support both visitor experience and operational simplicity.

Large-Scale Video Wall

A 3 × 3 video wall with nine 55-inch Vestel display screens was installed as the visual centrepiece of the showroom.

This provides:

  • high-impact product presentation
  • large-format digital content display
  • strong visual storytelling for launches and client events

The video wall helps transform the showroom into a more immersive and engaging commercial space.

Display Mounting & Serviceability

Chief retractable brackets were used to mount the video wall.

This provides:

  • secure, professional installation
  • easier access for maintenance
  • reduced downtime when servicing is required

This improves long-term usability while keeping the installation clean and presentation-ready.

Control System & Touchscreen Management

A Kramer control system was installed to provide intuitive day-to-day operation of the video wall and connected systems.

This included:

  • Kramer video switcher
  • Kramer control processor
  • touchscreen control interface

This allows staff to manage presentations and content easily without requiring technical support for normal operation.

Audio System Integration

A professional audio system was integrated to support presentations, launches, and general showroom use.

This included:

  • 2 x 8-inch QSC speakers
  • Q-SYS network amplifier

This setup delivers clear, reliable sound suitable for both spoken presentations and background use during events.

Network & Connectivity Infrastructure

A Netgear 16-port switch was installed to support stable connectivity across the AV environment.

This provides a reliable network foundation for the display wall, control systems, and connected devices across the showroom.

Project Process

Safe N Sound follows a structured delivery process to ensure reliability, usability, and long-term performance.

Discovery & Site Assessment

A detailed consultation and site review identified the showroom’s display, presentation, and event requirements.

System Design

A tailored showroom AV solution was developed to support product showcasing, visual content, and flexible event use.

Installation & Configuration

The video wall, audio system, control interface, and network infrastructure were professionally installed and configured for reliable performance.

Testing & Handover

The system was tested across all key functions, and staff were guided through the controls to ensure confident day-to-day use.

Ongoing Support

Safe N Sound continues to provide support and maintenance to ensure the showroom technology remains reliable and easy to manage.

Client Outcomes & Benefits

Engaging Product Displays

The video wall creates a visually striking platform for showcasing products and branded content.

Event-Ready Showroom

Integrated audio and display systems allow the space to support launches, presentations, and client events with ease.

Effortless System Control

Touchscreen management makes the system simple for staff to operate without specialist technical support.

Reliable Commercial Infrastructure

Networked AV systems and retractable mounting improve reliability, serviceability, and long-term usability.

Future-Ready Flexibility

The installation was designed to support evolving showroom needs and future content or system upgrades.

Technology That Complements the Space

Technology should enhance a showroom, not dominate it.

At Belgotex Great North Road, the video wall, integrated audio, and intuitive control systems work together to support product presentation, brand experience, and event hosting while fitting naturally into the wider commercial environment.

Safe N Sound has over 15 years of experience delivering integrated AV, electrical, security, and smart technology solutions across commercial and residential environments throughout New Zealand.

Why Choose Safe N Sound?

Safe N Sound specialises in integrated technology solutions for commercial spaces and premium homes across New Zealand.

Clients choose Safe N Sound for:

  • Tailored commercial AV solutions designed around how each space is actually used
  • End-to-end service from design to installation and support
  • High-quality equipment selected for performance and reliability
  • Clean installations that support both presentation and usability
  • Intuitive control systems that simplify day-to-day operation
  • Local expertise with ongoing support and maintenance

Explore the full range of systems Safe N Sound installs on the Safe N Sound services page.

Conclusion

Belgotex Great North Road demonstrates how integrated AV, large-scale display technology, and intuitive control systems can transform a commercial showroom into a more dynamic presentation and event space.

By combining a striking video wall, professional audio, and simple touchscreen management into one cohesive solution, Safe N Sound delivered a showroom environment that is both visually impressive and easy to operate.

As more businesses look to create spaces that support stronger brand storytelling, presentations, and client engagement, Safe N Sound continues to deliver polished, practical, and future-ready commercial AV solutions.

Related Projects

  • Willis Bond Hobsonville: Smart showroom AV, automation, and electrical integration for a premium customer-facing space.
  • Nike Unite Westgate: Retail AV and collaboration technology supporting both customer-facing and back-of-house environments.
  • Constellation Brands: Workplace AV, room booking, and hybrid meeting technology for a connected commercial office.

Frequently Asked Questions (FAQs)

Planning a Similar Project?

Many clients engage Safe N Sound during the planning stage of a showroom, office, or commercial fitout to ensure AV, displays, and control systems are integrated correctly from the start.

Early coordination helps avoid issues such as:

  • display systems that are difficult for staff to use
  • audio that does not suit the size or function of the space
  • technology that feels added on rather than designed into the environment
  • limited flexibility for future presentations, events, or upgrades

Safe N Sound works with business owners, designers, builders, and project teams to integrate commercial AV, display, control, and supporting technology into one coordinated solution.

If you are planning a showroom upgrade, office fitout, or branded commercial space, our team can help design a technology solution that supports both the space and the experience you want to create.

Get in Touch

Planning a similar project?

Speak with Safe N Sound early in your project to simplify showroom AV, display, and control system integration while protecting the usability, performance, and presentation of your space.